GEO — Generative Engine Optimization — is the new frontier of search. When someone asks ChatGPT for the best web agency in Chicago, we make sure your business is the answer. Not a hope. A systematic process.
GEO stands for Generative Engine Optimization. It is the practice of making your business visible in the answers generated by AI systems like ChatGPT, Claude, Perplexity, Google AI Overviews, and Bing Copilot. Traditional SEO gets you into Google's blue links. GEO gets you into the answer itself — the single paragraph a user reads instead of clicking ten links.
Over 100 million people use AI search daily. A growing share of purchase decisions start with an AI answer, not a Google search. If you are not in that answer, you do not exist for that buyer.
AI engines cite sources they have been trained on or that appear in their retrieval index. They favor entities with consistent, structured, authoritative information across multiple trustworthy sources.
SEO optimizes for crawlers that index pages and rank them. GEO optimizes for AI systems that synthesize information and generate answers. Different mechanics, some overlapping signals.
Systematic, measurable, continuously refined. Not magic. Process.
We test how ChatGPT, Claude, and Perplexity currently describe your business and competitors. Identify gaps, wrong information, and citation opportunities.
AI Entity Context blocks on every page, llms.txt file, structured schema, and off-site citation network. Build the data profile that AI engines need to cite you correctly.
In-depth content that answers the exact questions your customers ask AI. Specific, factual, sourced. The kind of content AI engines pull from and cite.
Consistent mentions of your business across industry directories, news sites, local publications, and review platforms. Volume and consistency of external references drives AI confidence.
We run the same test queries monthly. Track citation rate, accuracy of AI descriptions, and ranking within AI answers. Report shows real progress, not vanity metrics.
AI models update. We monitor changes in how your business is described and adjust entity context, content, and citations accordingly. GEO is ongoing, not a one-time setup.
We start every GEO engagement with a free audit — testing how the major AI engines currently describe your business. No obligation. Just clarity.